There are few degrees that can offer you the freedom to work across industries like a marketing degree can. From business to technology to arts and even sports, there is no field that does not benefit from marketing. Today, marketing degrees offered by colleges have come a long way, going well beyond teaching students about promoting, sales, and distribution of goods and services to consumers. Here are some of the top career picks from the CollegEnroll team for marketing graduates.

Marketing Assistant

If you want to immediately start working alongside top marketing professionals, then the position of a marketing assistant can be very lucrative. Initially, the responsibilities of a marketing assistant will consist of various support duties and routine tasks, but the first-hand experience gained is invaluable.

PR Executive

In this day and age when information travels quickly, a good PR person is considered as valuable as their weight in gold. From corporate communications and managing media requests to rushing in for damage control, the life of a PR exec can be an exciting one.

Brand / Product Manager

At the heart of it all, marketing is still about helping companies put their best foot forward, enticing consumers to partake of products and services. With so many marketing avenues available, brand and product marketing have emerged as their own niche career options that graduates can pursue.

Market Researcher

Marketing isn’t just about selling to your audience, but getting to know them as well. Market research is a key component of any marketing effort and the results help form the building blocks of branding and marketing campaigns.

Social Media Manager

Having an active, engaging social media presence is crucial for any consumer-facing company. So much so that social media management has spun-off as its own subset of digital marketing. If you pride yourself on your Twitter, Insta, and TikTok game, then becoming a social media manager might just be the right career path for you.

Events Manager / Fundraiser

Organizing and managing events used to be seen as its own speciality, but is now considered a part of the overall marketing effort. As a result, businesses now prefer people with marketing degrees or a background in marketing to oversee events. If you have ever wanted to work in the non-profit sector, you can put your marketing degree to good use by organizing fundraising events.

Media Planner

Noam Chomsky once said that “the medium is the message.” This is truer now more than ever before because of the various ways in which brands and companies can reach their audience. A media planner’s job is to analyze the viewing, surfing, and listening patterns of target consumers and then strategize what forms of media should be used to attract consumers.

While pursuing a marketing degree, you will learn and develop a wide range of marketing skills that are invaluable for marketing jobs in a variety of industries and sectors. Whether you prefer to be involved in research, strategy, or hands-on work, there’s a job out there that will help you make the most of your marketing degree.

Key Takeaways

  • A marketing degree lets you pursue a career in a number of industries beyond just advertising and marketing.
  • Marketing jobs range vastly with regard to how hands-on or hands-off you need to be.
  • Your marketing degree can be leveraged to secure work in the non-profit and charity sectors.