The digital marketing industry is becoming increasingly popular in the current decade, and this trend is only expected to accelerate into 2022 and beyond. With more businesses recognizing the value of having a digital presence, there is an increasing demand for professionals with knowledge and expertise in this field.
According to the U.S. Bureau of Labor Statistics, there are currently around 2 million digital marketing professionals in the country and this number is projected to grow by 17% by 2028.
As the digital marketing industry grows, so does the number of money professionals in this field can make. According to PayScale, the average salary for a digital marketing professional in the US is $66,000 per year. Interestingly, the salary of these professionals varies greatly in different states, with California being the top-paying state with an average salary of $75,000 per year.
If you are interested in this lucrative occupation, let’s explore together the 13 highest paying digital marketing jobs offering big bucks!
Marketing has become the backbone of every business. Therefore, experience in the marketing field is one of the most effective approaches to bag a fulfilling career. Here are the top digital marketing jobs that will interest you in the marketing field:
- Chief Marketing Officer
- Director of Digital Marketing
- VP of Digital Marketing
- Director of Product Marketing
- Growth Marketing Manager
- Digital Marketing Manager
- Digital PR Manager
- Paid Advertising Manager
- Director of Inbound Marketing
- Product Marketing Manager
- Demand Generation Manager
- Affiliate Program Manager
- Partnership Manager
1. Chief Marketing Officer
Median Salary: $338,504
Qualification: Bachelor’s degree in business, marketing, communications, or a related field.
Though there is an overlap between the duties of the Chief Marketing Officer and the Vice President of Digital Marketing, CMOs are mainly in charge of creating and carrying out marketing plans for business expansion.
To succeed in this position, they must have prior expertise in all facets of marketing, including conventional marketing, digital marketing, advertising, public relations, and market research.
2. Director of Digital Marketing
Median Salary: $181,840
Qualification: A Bachelor’s or Master’s in marketing or a relevant field, as well as significant experience.
The comprehensive planning, development, implementation, and management of the overall digital marketing strategy are the responsibilities of the Digital Marketing Directors. Additionally, they lead, manage, and train the team’s digital marketers and other marketing positions.
3. VP of Digital Marketing
Median Salary: $177,592
Qualification: Master’s degree in marketing.
The Vice President of digital marketing creates and oversees promotions, ad campaigns, and the entire digital marketing strategy. In addition, digital marketing VPs build brands, enhance pre-launch marketing tactics, and keep an eye on vital statistics like audience expansion and brand recognition.
4. Director of Product Marketing
Median Salary: $171,012
Qualification: A Bachelor’s degree in communications, marketing, or a related field.
The Director of Product Marketing develops the go-to-market strategies for services and products, including product positioning, marketing strategy, and sales enablement to promote customer awareness and achieve desired business results.
5. Growth Marketing Manager
Median Salary: $128,750
Qualification: Master’s degree in business marketing.
All of the procedures that improve business revenue fall under the responsibilities of Growth Marketing Managers. This involves all aspects of consumer acquisition and conversion into devoted brand supporters. Additionally, a growth marketing manager looks for ways to retarget customers and cut marketing expenses.
6. Digital Marketing Manager
Median Salary: $171,012
Qualification: Bachelor’s degree in marketing.
A Digital Marketing Manager manages multiple marketing initiatives and a brand’s online presence and sales. In addition, they are mainly responsible for conducting research, producing material for effective campaigns, and brainstorming marketing ideas with other experts.
7. Digital PR Manager
Median Salary: $128,750
Qualification: BSc/BA in PR, communications, and journalism.
As the name indicates, Digital Public Relations (PR) Managers are responsible for improving the relationship of a business with customers or partnering businesses. They communicate the latest development, offer newsletter content, and construct advertising collateral for an organization.
8. Paid Advertising Manager
Median Salary: $117,069
Qualification: Bachelor’s degree in marketing, advertising, journalism, communication, or a related field.
Paid Advertising Managers manage paid advertising, monitor results, assess budgets, and put marketing plans into practice.
In addition to strategy, ad authoring, data-based optimization, budget/billing administration, and ad trafficking, they oversee every step of campaign configuration, launch, and continuous optimization. They also investigate issues, develop solutions, and address the client’s requirements.
9. Director of Inbound Marketing
Median Salary: $110,735
Qualification: BS/BA in Marketing, Communications, or equivalent experience.
The Director of Inbound Marketing is primarily responsible for managing Search Marketing, Content Marketing, and Digital Experience teams and reports to the Chief Marketing officer.
10. Product Marketing Manager
Median Salary: $105,206
Qualification: Bachelor’s degree, preferably in business administration or marketing.
A Product Marketing Manager tells the world about the qualities of a company’s product. These experts are vital during a new product’s initial introduction.
Product Marketing Managers are responsible for accelerating the learning curve and providing end users with technical explanations.
Being a team player and having good communication skills are essential qualities for a Product Marketing Manager. In addition, they will collaborate with employees from different divisions and organize exhibits to show off the company’s product or service to a broader audience.
11. Demand Generation Manager
Median Salary: $94,531
Qualification: Bachelor’s degree in business, marketing, or a related field.
Demand Generation Managers are responsible for all strategies to create and maintain enduring client connections. They assist firms in exploring and flourishing in new markets, promoting and selling unique goods, and improving existing customer experience programs by utilizing their talents and strategic expertise.
12. Affiliate Program Manager
Median Salary: $93,742
Qualification: A Bachelor’s degree in marketing, business administration, or a related field
The affiliate program’s management and expansion are within the Affiliate Manager’s job description. The Affiliate Manager cultivates and maintains connections with current affiliates, finds new affiliates, and creates growth plans for the affiliate program.
The Affiliate Manager also develops and oversees affiliate marketing programs, studies affiliate performance information, and resolves problems. Therefore, affiliate marketing, performance marketing, and internet marketing expertise are requirements for the position.
13. Partnership Manager
Median Salary: $90,000
Qualification: A Bachelor’s degree in business administration or marketing
Communication between companies is one of a Partnership Manager’s primary responsibilities. The Partnership Manager supervises communication and ensures that each organization is aware of the others’ requirements, objectives, and expectations.
Digital marketing is a broad and ever-growing field with many opportunities for career growth. We’ve highlighted just a few of the highest paying digital marketing jobs, but there are many other roles out there that can offer you an exciting and lucrative career.
Stepping into the field of digital marketing will be beneficial for your career path. With online courses offered by various colleges along with extensive digital marketing bootcamps, it is easy to sharpen your digital marketing skills.
We hope that this article was successful in informing you about the top digital marketing skills you should have to secure one of the highest-paying digital marketing jobs.