Are you someone who is interested in digital marketing, but does not have a four-year degree in the field? If you want to stay up-to-date on new tools and technologies in the field, digital marketing bootcamps are your answer.
With increasing commercialization, the use of newer technologies and the availability of several digital platforms, digital marketing is a strategy used by almost all organizations around the world and offers great scope. As such, digital marketing bootcamps have become highly popular with people looking for quicker and more affordable alternatives to four-year Bachelor’s degree programs so that they can enter the field.
With more than a hundred reputable bootcamps operating in 2022, digital marketing bootcamps are a go-to option for many individuals as they teach a wide variety of skills such as social media marketing, growth hacking, content marketing, campaign creation, email marketing, and SEO specialization.
In this post, we’ll take a look at some of the best digital marketing bootcamps around and what they offer. So whether you’re just starting out or you’re looking for a more advanced curriculum, these programs can help you take your skills to the next level to become a digital marketer.
What Is a Digital Marketing Bootcamp?
Digital marketing bootcamps are programs designed to teach digital marketing over a short span of time and unlike traditional four-year degrees, take anywhere from a few weeks to just a few months to complete. They cover a wide range of courses to equip students with the skills they will need after employment and include hands-on projects to ensure that they get practical experience.
Digital marketing bootcamps are flexible in terms of their duration and teaching formats and generally cost less than college degrees. With a variety of online, offline, part-time, and full-time options available to you, you can choose the bootcamp that suits you best and embark on your digital marketing journey.
Top Digital Marketing Bootcamps in 2022
With the growing popularity of digital marketing, we have drawn up a list of some of the top digital marketing bootcamps that you can choose to enroll in:
BrainStation is one of the most popular digital marketing bootcamp and takes place online with limited enrolment capacity. Some of the courses offered there include analytics and reporting, market planning, social media marketing, content marketing, and branding. This bootcamp takes around 11 weeks to complete, with full-time options costing $15,000 and part-time options with a cost of around $3000.
2. General Assembly
General Assembly can be another good option to learn digital marketing in a short period of time. With campuses in the United States, Canada, Australia, England, and Hong Kong, it offers bootcamps both in-person and online. The program offered by General Assembly is usually 10 weeks long with a cost of almost $4000, but with an accelerated option that can be completed in one week.
Some of the skills General Assembly’s bootcamps focus on are Google Analytics, campaign development, and SEO specialization.
3. Digital Career Institute
With a job placement of 87%, Digital Career Institute is based in Germany and provides online, full-time courses in digital marketing with a specific focus on organic and paid ads. The course is 12 months long with an additional 2 months of internship and is 100% funded for German students who qualify for the educational fee voucher, Bildungsgutschein.
4. Growth Tribe
Growth Tribe offers self-paced ‘on-demand’ courses in digital marketing that cost almost $1020. It also provides students with pre-recorded videos, templates, case studies, and other study material to assist their learning and trains individuals in tracking and analytics, landing page optimization, and search engine optimization. With 20,000 individuals certified by Growth Tribe, it is an excellent option to learn digital marketing, especially for beginners.
5. H Academy
H Academy is a Hong Kong-based institute that offers digital marketing bootcamps with a focus on content strategy, email marketing, search engine marketing (SEM) and search engine optimization (SEO) specialization, and social media management. Courses offered by H Academy are part-time, 6 weeks long with classes on Monday and Saturday, and take place on campus. The cost for H Academy’s digital marketing bootcamp is $2230.
6. Jelly Academy
Jelly Academy is a Canadian organization and is another great option if you want to learn digital marketing. It offers online, live classes on Zoom once a week for 6 weeks and costs $3999. It also offers the option of 6 self-paced lessons that can be bought for $1999.
Jelly Academy offers certifications from Google, Meta, and Hootsuite among many others, and focuses on teaching public relations, social media marketing, Google analytics, and SEO.
7. Nuclio School
Nuclio School is based in Spain and makes it to our list of eleven of the best marketing bootcamps because of its 86% hiring rate. It offers courses in social media ads, e-commerce strategies, SEO, and programming and display. The course program includes 20 weeks of online, full-time study with an additional 2 months of internship and 1 week on campus. The price of this bootcamp costs around €7,500 or $7,496 USD.
Based in Indonesia, RevoU is one of the top institutes to attend a digital marketing bootcamp with its graduates working in some of the best Southeast Asian companies such as Tokopedia, Traveloka, and Shopee.
RevoU’s digital marketing bootcamps focus on marketing analytics, content marketing, budget allocation, and SEO. The course is online with classes from Monday to Friday for 3 months and costs $1020.
Simplilearn is an online digital marketing bootcamp that offers a variety of courses including advanced courses for Master’s and post-graduate students. Their courses have different durations depending on which course you opt for. Some of the skills you can expect to learn include SEO, web analytics, and brand management. The bootcamp at Simplilearn costs $1499.
10. The Bridge
The Bridge is another Spain-based institute with its headquarters in Madrid and Valencia. They offer both online and in-person courses with full-time and part-time options. The full-time courses are 16 weeks long while the part-time courses take 26 weeks to complete and cost around $7400.
Digital marketing bootcamps by The Bridge train students in campaign optimization, analytics, and strategy and have high credibility in the job market. The employability rate of graduates from The Bridge is 95%.
If you’re looking to join a digital marketing bootcamp, Thinkful is another good option. It offers part-time courses with online classes over 3 months and costs $4900. The skills that you can expect to learn at Thinkful include content marketing, social media management, and SEO.
Digital Marketing Bootcamp FAQs
The short answer is yes! Digital marketing bootcamps offer a wide range of skills for you to choose from, are much more affordable than college degrees, and take a shorter time to complete. If you are committed to the program, you can learn some really helpful skills within a few weeks and make yourself eligible for jobs in several organizations. These bootcamps can also equip you with some of the newest and most in-demand tools and technologies in the field which holds high credibility when you are being considered by companies for a position in their marketing departments.
Digital marketing bootcamps can cost anywhere between almost $1000 to $15,000 depending on whether they are full-time or part-time, online or in-person, and their duration in terms of the number of weeks and months.
Digital marketing is an excellent career choice in today’s world with the shift of commercial activity online. In fact, there has been a 63% increase in the digital marketing budget of businesses in the last year, which goes to show the vast scope that this field has. Digital marketing encompasses a wide range of jobs including content writing, social media management, and campaign development all of which are skills that organizations today value greatly.
If you’re looking for a bootcamp to join in order to learn digital marketing there are a few things you must keep in mind:
- You must consider your availability. Make an overview of your schedule and determine whether you can take your classes full-time or part-time.
- Location is also a key factor in deciding which bootcamp to attend. Ask yourself whether attending classes in person is a viable option for you in terms of distance, commuting, and costs.
- Consider your affordability. Yes, bootcamps are more affordable than college but they still require you to make a big financial investment. Hence, you must keep in mind how much you can pay for the course.
- Lastly, your interests count a lot. Digital marketing is a vast field but there may be a certain area within it that you are passionate about. While bootcamps tend to cover all skills, they may focus on one area. Look for bootcamps that teach the skills you want to learn so that you can make the most out of your experience.
Digital marketing bootcamps are generally flexible in duration and can range from a few weeks to a few months. General Assembly, for example, holds one-day workshops but also provides courses that last a few weeks. Typically, whichever bootcamp you join, your certification will be complete within a year.
Yes, digital marketing bootcamps hold enough credibility to land you a job. Most companies are looking for skills and up-to-date knowledge of current trends and if you have that, they will consider you for employment positions.
In fact, some of the bootcamps mentioned above have job placements as high as 87% and 92% and their graduates get hired by some of the biggest companies in the world including Google and Meta.
The payment methods for digital marketing bootcamps are quite flexible. Most bootcamps offer different types of loans, and installments even allowing you the option of paying upfront or deferring your tuition.
Bootcamps have different prerequisites on their teaching format and the age group they are targeting. Your general hardware prerequisite will be a laptop. In terms of knowledge, if you opt for a beginner-level course, you will not need to have any prior knowledge as they will teach you from the basics. If it is an advanced course, you will need to know the basics of digital marketing.
What Are the Next Steps After Choosing the Right Digital Marketing Bootcamp?
After enrolling in a bootcamp of your choice, your next step is to make the most of that journey as possible. Put your best efforts into the projects given to you and try to work on building your portfolio by freelancing, practicing through blogs, and doing internships.
Once you have graduated from bootcamp, shortlist the digital marketing jobs that you are interested in and start by applying for entry-level positions. After you land your first job, you can work your way up to higher-paying digital marketing jobs and senior positions.
There’s great demand for digital marketing experts as the world is steadily heading towards further digitization. That’s why businesses need experts in the field who are well aware of new technologies and market trends and have the skills necessary to boost online growth.
To meet these growing requirements, several people around the world have started opting for digital marketing bootcamps which are more affordable and shorter in duration than four-year degree programs. These bootcamps provide rigorous theoretical and practical training to students and make them eligible for jobs in some of the biggest companies around the world including Google, by teaching them multiple skills such as SEO, content marketing, email marketing, etc.
Digital marketing bootcamps are flexible and can be online, in-person, self-paced, full-time, and part-time. This gives individuals a wide variety of options to choose from so that they can attend a bootcamp depending on their availability and affordability. In this article, we have chosen some of the best digital marketing bootcamps for you with costs ranging from $1500 to $15,000 including BrainStation, Digital Career Institute, and General Assembly. Certifications from these eleven bootcamps can enable you to land a job in any field of digital marketing that you are interested in.